OtherWorld

"Hitchhiking a ride to which galaxy exactly? Back to a light, but what light? Maybe the one that radiates the heat from an ancient sun, the one that blistered the back of Telemachus when he went looking for his dad after the latter had failed to return from the pub. Avi’s new record is the soundtrack of a parallel world; one of strange riches, of snortingly beautiful music displaying a Mycenaean loucheness. Something that is at once deeply unsettling and akin to a tropical pool you want to dive into after that last cocktail. You could even imagine Roxy’s Bogus Man would get a suntan out here. Avi is stage left, chief conjuror and bottle washer all at once; concerned with the minutiae of this other life he’s walked himself into. In Avi’s OtherWorld, old captains are microchipped, given a VR visor and set ashore to a deceptively smooth soundtrack. Somehow this music also suggests that the inner monologues in Hopper’s paintings have been thrust into a new plane(t)scape and made into mystery pop; with Avi playing at being both the sonic hunter and the hunted. It’s the inner pop sound that propelled Marvin Gaye to go to the provincial Belgian town called Ostend and play darts with the locals." – 𝒯𝒽𝑒 𝐿𝒶𝓃𝒸𝒶𝓈𝒽𝒾𝓇𝑒 𝐹𝓊𝓈𝒾𝓁𝑒𝑒𝓇 "Much like Burial, Avi understands how to integrate familiar real-world elements to evoke the paranoia and fear at the heart of the 21st century experience. His ability to find connections and meanings in the darkness is his finest quality and for those with a wandering ear, OtherWorld is one of 2018's most underrated gems." - 𝒰𝓃𝒹𝑒𝓇 𝓉𝒽𝑒 𝑅𝒶𝒹𝒶𝓇 “His fourth album, where his sonorous Bowie/Billy Mackenzie tones navigate aqueous depths, synth grind and planetarium-exotica beats, possesses many chrimeric qualities.” - 𝑀𝒪𝒥𝒪 𝑀𝒶𝑔𝒶𝓏𝒾𝓃𝑒 “Avi’s brand new record OtherWorld is a limo-drive through the (strange) sunlit uplands of his imagination.” – 𝒯𝒽𝑒 𝒬𝓊𝒾𝑒𝓉𝓊𝓈 “It's normally easier to argue that everything under the sun has been done before, but we'd say it's harder to argue that Mart Avi is like any other artist. And his new album OtherWorld is one of the best records we've heard in recent times, making him one of the hot new talents in the world right now." – 𝒢𝒾𝑔𝓌𝒾𝓈𝑒 “Estonian pop maverick Mart Avi is the embodiment of an enigma, creating a singular and complex artistic language that confounds the past and present, the familiar and the unknown.” – 𝒟𝓇𝑜𝓌𝓃𝑒𝒹 𝐼𝓃 𝒮𝑜𝓊𝓃𝒹 "And for one so in tune with the cultural zeitgeist and adept at using what the modern world has to offer, Mart Avi is an old spirit. You could also cast him as the Wilmington Man in code form, holding the door open to rock and roll’s past in a way that is utterly at odds with the increasingly inane (not to say mad), playlist and stats-driven conformities of the now. Yet, to twist again, this is the latest chapter in a hyper-modern affair, a timeless pop music that transcends the algorithmic idiocy of copying and points to new possibilities, new horizons." – 𝐿𝑜𝓊𝒹𝑒𝓇 𝒯𝒽𝒶𝓃 𝒲𝒶𝓇

Step inside the mind of Mart Avi and you may never leave. OtherWorld is the Estonian vocalist/producer's fourth album and his ultimate statement of intent, the final collision of his conscious desire to test the boundaries of experimental arrangements wit