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Pitchfork 8.2/10 Impersonator is a gorgeous record-- extraordinarily sung, hypnotically focused-- but it is Welsh's sense of emotional urgency that makes it special.
The Line of Best Fit 7/10 Tedious genre classification aside, it’s a fascinating record that begs softly for closer inspection and possibly even adoration.
NME 3.5/5 Majical Cloudz may be dark, but there's light poking through.
Rolling Stone 3.5/5 Check out our album review of Artist's Impersonator on Rolling Stone.com.
DIY 3.5/5 When he flirts with dangerous grey areas, he actually ends up striking gold. 'Impersonator' is sadly scarce of these occasions, but when valued as a direct proposal and a coherent piece, it rarely lets slip.
All Music 4.5/5 The full-length Impersonator follows the blueprint set forth on Turns Turns Turns with ten gorgeously minimal songs with equally naked lyrical content.
Under The Radar 5.5/10 The majority sounds like demos for a fuller, richer album that Welsh undoubtedly has the skills to write.
Pop Matters 8/10 Its ingredients are so simple that it might have been made in a home or garage studio, but Majical Cloudz’ sound is so uniquely and deliberately crafted that it’s unlikely just anyone with ProTools could do the same.
Beats Per Minute 86% Impersonator is an album that sees life as fleeting–that death and the end of things is an ever present reality. The obvious conclusion is to hold tight to the people and things in life that mean something, but that’s too neat of a sentiment for Majical Cloudz.