The New Face of Bonfá

But by the time Brazilian guitarist/composer Luiz Bonfá recorded The New Face of Bonfá in 1970, jazz had (on a commercial level) lost a lot of ground to rock and R&B -- and some A&R people were trying to figure out new ways to sell and market jazz. Clearly, this mostly instrumental album (which RCA Brazil reissued on CD in 2003) was designed to attract pop audiences who weren't necessarily big jazz supporters -- people who might have bought Stan Getz's bossa nova recordings of the early '60s but were more likely to get into John Lennon or Diana Ross than Jackie McLean.