Nada Personal

More than a decade into the Latin rap game, Puerto Rico’s own Joyce Santana rightfully perseveres. Having endured wave upon wave and dodged fad after fad, his very presence at this stage in his career makes him a rare artist in a fickle music industry. Judging by the quality and potency of *Nada Personal*, with its sleek yet streetwise sound and an impressive guest list featuring Álvaro Diaz and Yandel, the Rimas Entertainment signee clearly has what it takes to last. From the hometown-honoring opener “El Gigante de Carolina” to the rugged send-off of the title track, he centers himself as a rapper with an undeniably lyrical craft. Even relatively lighter fare like “Tu Ciudvd,” a provocative plea to an elusive part-time lover, benefits from his overall approach, raising the pressure along with the tempo on its back half. As has been the case throughout his discography, he remains a stellar collaborator, whether with Feid on the thumping “Ferxxoko” or with Tainy on the maximalist “Omerta.”