REMEMBER THE FUTURE

The self-made creator and front person of iamamiwhoami embarks on an extensive tour visiting the US and Canada, collaborates with Zola Jesus, Jennie Abrahamson, and Röyksopp on new self-produced album. In 2018, audiovisual pioneer and subcultural phenomenon ionnalee delivered her first solo album and feature film ‘EVERYONE AFRAID TO BE FORGOTTEN’, after enchanting an international audience with her award-winning, modern folklore tales through the mixed media project and YouTube mystery iamamiwhoami for almost a decade. All through her own force and own label. The Swedish singer, songwriter, producer, and director’s acclaimed ‘debut’ as ionnalee, was subsequently followed by a world tour; funded alongside her fans through Kickstarter in just 5 days. The hugely successful tour sold-out dates across Europe, US, and Latin America — Brazil being one of the places where ionnalee finally got to face her audience live for the first time in her career. “As the tour finally happened, the audience response knocked me off my feet. It became a real game-changer for me. After my last album was made, there was no plan to go back into the studio. I was exhausted and have struggled with health and motivation to even continue working as an artist. But, in between touring, I found myself alone in my studio at every given chance, so inspired from that whole synergy I experienced with the audience on stage, that this natural flow happened, and I wanted to give back to them.” The result is a new full-length album, ‘REMEMBER THE FUTURE’ — released May 31 on her label To whom it may concern. “It’s a hopeful visionary album of daring to dream, and shooting for the stars, despite the paradoxical underlying chafing knowledge that we are destroying our planet”, says ionnalee. “To me, the album has a kinetic energy. I felt much more confident and free when producing it, both as an artist, person and a producer.” ‘REMEMBER THE FUTURE’ is just as her debut solo album produced by ionnalee and also features contributions from her long-time collaborators Claes Björklund (iamamiwhoami), Röyksopp, Zola Jesus and Jennie Abrahamson, and the album is mixed by Johannes Berglund (Fever Ray). The first lush disco single ‘OPEN SEA’ came with a video directed by ionnalee and cinematographer John Strandh (iamamiwhoami), and is, in her own words, in the ‘low fi sci fi’ genre.

On the follow-up to her debut solo album, the former iamamiwhoami member tilts her off-kilter electro pop toward compellingly dystopian visions.