Ice Daddy

Before Gucci Mane was *Ice Daddy*, he was *the* Ice Daddy. Those unaware that Gucci\'s latest project is named for his youngest son are likely still well familiar with the prolific MC’s affinity for jewelry, something that once inspired a magazine listicle about his “greatest chains.” Rap spoils aside, Gucci himself has claimed to have “fathered” more rap careers than he’ll ever get credit for. *Ice Daddy* isn’t about much of any of that, though. Across the project, Gucci is mostly focused on bigging up the crew (“Posse on Bouldercrest,” “Like 34 & 8”), his continued financial success (“Never Runnin Out of Money,” “Fold Dat Money Up,” a new version of “Rich N\*\*\*a Shit”), and how he is still not to be played with (“Shit Crazy,” “Gucci Coming 4 You,” “Lately”). Along for the ride are Lil Baby, Lil Uzi Vert, Young Dolph, E-40, 2 Chainz, Project Pat, Peewee Longway, BIG30, Pooh Shiesty, BigWalkDog, and, maybe most interestingly, “Baby Got Back” MC Sir Mix-A-Lot. If *Ice Daddy* has anything to do with fatherhood specifically, it’s that it plays out kind of like a baby shower, Gucci passing cigars—or, more accurately, the microphone—to a bevy of friends who’ve all come out to celebrate his latest, greatest accomplishment.

In the years between solo albums, ever-prolific Atlanta trap godfather Gucci Mane took the time to foster his 1017 label roster, issuing a pair of 2020 compilations under the So Icy banner.

Gucci Mane – perhaps more than any of his peers – has transformed his multi-faceted interests into a coherent, hugely successful global brand.