bbno$

The impish Canadian rapper got his start on SoundCloud, posting outlandish but catchy self-made tracks under the name bbnomula. Today, the 30-year-old born Alexander Gumuchian is nine albums deep with one bona fide hit under his belt (“Lalala” cracked the Top 10 of the Canadian Hot 100 in 2019), but no less committed to the bit—namely, bawdy party anthems that reject seriousness and aim mostly to amuse. On his self-titled ninth album (it’s pronounced “baby no money,” if you couldn’t tell from his fall 2025 world tour, the It’s Pronounced Baby No Money Tour), the rapper keeps things loose, light, and funky, sampling War’s “Low Rider” on “check,” channeling the titular condition on “ADD,” and referring to himself as “the Johnny Depp from Temu” on “pump it.” Try not to overthink it.