Britpop
When A. G. Cook announced the closing of his beloved PC Music label in 2023—a project synonymous with the giddy, synthetic sound sometimes known as hyperpop—it was the end of one chapter and the beginning of another. Like his 2020 debut *7G*, 2024’s *Britpop* has the rangy feel of an artist good at writing songs (the warped doo-wop of “Greatly”; the gorgeous, melancholic “Serenade”) but even better at expressing atmospheres and ideas, whether it’s contrasting the gabber thump of “Out of Time” with sparkling ambience or how “Luddite Factory Operator” turns its chilly glitches into something you could take home to mom and dad. His central argument—that pop can be weird and still be pop—has been proven by clients and collaborators from Charli XCX to Beyoncé, but if you want to drink from the source, it’s here.
As he closes the books on PC Music, label founder A. G. Cook unspools a rangy triple album full of shiny synths, inside jokes, and gently sentimental vocal pop.
This whopping triple album – billed as the 'Past', 'Present' and 'Future' – from the PC Music founder simply never bores
Although nowhere near the galactic ambition of his 4-hour debut 7G, Britpop strives to display as much personality as possible. These lush instrumentals, soft whispers, and frantic refrains embody his vision of music.
A.G. Cook puts a pin in PC Music across three discrete discs that revel in a self-referential past and outline an already-here future.
A. G. Cook’s third studio album finds the producer and PC Music label-head taking stock, and in the process making his finest solo work to date.
Hot off his three-night residency at Camden’s Underworld, A.G. Cook releases his third studio album 'Britpop'; a three-part, 24-song odyssey through
A.G. Cook's ‘Britpop’ challenges assumptions about what pop is and offers an exciting glimpse of what it could be.